Search Engine Optimisation (SEO)
SEO (Search Engine Optimisation) is the practice of increasing the position of your website in the organic search results of search engines like Google and Yahoo. Websites that appear higher in the search engine results tend to attract more visitors. SEO can be a very powerful and cost effective marketing strategy to drive more people to your site, expose more potential customers to your company and increase sales.
Visitors from search engines can be highly qualified prospects. They are actively looking for products and services and through search engine optimization your website can be the answer to their needs 24 hours a day, 7 days a week.
The underlying objective is to identify key search terms that your customers are using and then ensure that your website is ranked as high as possible when these terms are searched.
The objective can be broken into two main approaches. The first is to ensure that you have quality web page content that is current, well presented, organised and above all relevant to the targeted search keywords. This relates to the pages on your site as well as the website’s overall structure.
The second approach relates to the quality and quantity of links that your website receives from other websites. In the eyes of search engines, links to your website are seen as endorsements from others and are great for your rankings. Links from “quality” or “influential” websites from your own industry are of particular importance.
Search Engine Optimization can help you to:
- Increase website traffic
- Dominate your competition
- Generate measurable Return on Investment (ROI)
- Increase conversions (from leads to sales)
- Lower client acquisition costs